Contest Open:
July 27, 2025
Applications Close:
August 10, 2025
Submissions Close:
August 30, 2025
hbada × OHHH! CONTEST — 2025
Synergy. Self-Love Is Your Energy.
3 chairs. 3 philosophies. 1 format no one had tried before.
CLOSED
Skip The Agency. Own The Story.
Where Briefs Become Culture.
Founded in 2008, HBADA has built a global reputation for one thing — making ergonomic furniture that actually supports how humans live. Not just how they sit. How they think, create, and recover. Comfort with intention. Design with purpose.
THE BRIEF
Three chairs. Three states of being. We asked filmmakers to live inside one.
THE FORMAT
We didn't just ask for a video. We asked for something that had never been done.
A vertical triptych.
9:16 — split into three horizontal panels, stacked. Three layers of story. Three angles of truth. One frame that forces you to think differently. Play with time. Sync and desync motion. Show the same scene from three perspectives. Or break the pattern entirely.
This was the challenge. Most rose to it.
Applications received
Filmmakers shortlisted
Chairs sent worldwide
Grand Prize
Final videos submitted
THE WINNER
And the torch goes to
Andrew Phothirath
Filmmaker. Musician. Clean creative instinct. Andrew didn't just interpret the brief — he made you feel it. Out of 60 submissions, the brand chose his. Not easily. Not quickly. But without doubt.
$5,000
Grand Prize
