Contest Open:
November 22, 2025
Applications Close:
November 30, 2025
Submissions Close:
December 20, 2025
Winners Announced:
January 5, 2026
SIHOO × OHHH! CONTEST — 2025
Sit Well. Stay Sharp. Give Back.
Our first international contest. 50 countries. 1,000+ filmmakers. One chair. And something none of us expected — real friendship.
CLOSED
Skip The Agency. Own The Story.
Where Briefs Become Culture.
The brand transforms health care into a global movement of mutual aid in an increasingly isolated world. In this context, the C300 model goes beyond being a mere product, becoming a tool for large-scale social change through the simple gesture of adjusting comfort.
THE BRIEF
Two submissions. Two completely different challenges. One philosophy running through both.
01
Sit Well, Stay Sharp
A cinematic ad spec. Wes Anderson symmetry. No voiceover. Just music, movement, match cuts — and the chair as the undeniable star of every frame. 16:9 — 45 to 90 seconds
02
Sit Well, Give Back
A cinematic ad spec. Wes Anderson symmetry. No voiceover. Just music, movement, match cuts — and the chair as the undeniable star of every frame. 16:9 — 45 to 90 seconds
Applications from 50 countries
Filmmakers selected worldwide
Chairs sent — 2 per filmmaker
Total prize pool
Winners across both tracks
THOSE WHO WON THE ARENA
Award
Name
Prize
Country
gold
Anan Zhu Ying
$6,000
Spain
silver
Billy-Jay Heuvinck
$4,000
Belgium
Bronze
Klaas Ytsma
$2,000
Netherlands
Gold —
Chair Customization
Wahab Attia
$2,000
USA
Gold —
Street Interview
Diro Zarro
$2,000
Portugal
Gold —
Photography Contest
Mario Ramirez
$2,000
USA
Gold —
The 120 Doc
Devon Singletary
$2,000
USA
WHAT THIS BECAME
We came into this expecting great videos. We left with something we didn't plan for. The filmmakers who joined this contest — from Spain, Belgium, Netherlands, Portugal, the US — didn't just compete. They connected. We don't call them contestants anymore. We call them friends.
