Contest Open:
November 22, 2025
Applications Close:
November 30, 2025
Submissions Close:
December 20, 2025
Winners Announced:
January 5, 2026
SIHOO × OHHH! CONTEST — 2025
Sit Well. Stay Sharp. Give Back.
Our first international contest. 50 countries. 1,000+ videographers. One chair. And something none of us expected — real friendship.
CLOSED
Skip The Agency. Own The Story.
Where Briefs Become Culture.
The brand transforms health care into a global movement of mutual aid in an increasingly isolated world. In this context, the C300 model goes beyond being a mere product, becoming a tool for large-scale social change through the simple gesture of adjusting comfort.
THE BRIEF
Two submissions. Two completely different challenges. One philosophy running through both.
01
Sit Well, Stay Sharp
A cinematic ad spec. Wes Anderson symmetry. No voiceover. Just music, movement, match cuts — and the chair as the undeniable star of every frame. 16:9 — 45 to 90 seconds
02
Sit Well, Give Back
A cinematic ad spec. Wes Anderson symmetry. No voiceover. Just music, movement, match cuts — and the chair as the undeniable star of every frame. 16:9 — 45 to 90 seconds
Applications from 50 countries
Filmmakers selected worldwide
Chairs sent — 2 per filmmaker
Total prize pool
Winners across both tracks
SOLAR BREEZE FAN WINNER
Solar Breeze Fan
Devon Singletary
Devon is an actor and filmmaker drawn to heavily stylized concepts with a focus on motion, color, and energy. His work blends fashion and sport into bold visual stories.
$5,000
Solar Breeze Fan Prize
DIRECTED BY HUMANS
SELECTED VIDEOS
Hand-picked from 30 submissions. Two categories. Four filmmakers who brought something different.
Mirko Parrini
Italian Dolce Vita
Lounge Chair
Francisco Colon
The Oasis You Can Take Anywhere
Lounge Chair
Giovanni Lopez
Save Summer
Solar Breeze Fan
Diro Zarro (Fan Entry)
Feel Summer Better
Solar Breeze Fan
THOSE WHO WON THE ARENA
Award
Name
Prize
Country
gold
Anan Zhu Ying
$6,000
Spain
silver
Billy-Jay Heuvinck
$4,000
Belgium
Bronze
Klaas Ytsma
$2,000
Netherlands
Gold —
Chair Customization
Wahab Attia
$2,000
USA
Gold —
Street Interview
Diro Zarro
$2,000
Portugal
Gold —
Photography Contest
Mario Ramirez
$2,000
USA
Gold —
The 120 Doc
Devon Singletary
$2,000
USA
WHAT THIS BECAME
We came into this expecting great videos. We left with something we didn't plan for. The filmmakers who joined this contest — from Spain, Belgium, Netherlands, Portugal, the US — didn't just compete. They connected. We don't call them contestants anymore. We call them friends.
