Contest Open: July 27, 2025
Applications Close: August 10, 2025
Submissions Close: August 30, 2025
SUNAOFE × OHHH! CONTEST — 2025
The Power Is Your Color.
7 chairs. 7 colors. 7 reasons to create. The contest that started it all.
CLOSED
Skip The Agency. Own The Story.
Where Briefs Become Culture.
Founded in 2008, HBADA has built a global reputation for one thing — making ergonomic furniture that actually supports how humans live.Not just how they sit. How they think, create, and recover.Comfort with intention. Design with purpose.
THE BRIEF
Three chairs. Three states of being. We asked filmmakers to live inside one.
01
Sit Well, Stay Sharp
A cinematic ad spec. Wes Anderson symmetry. No voiceover. Just music, movement, match cuts — and the chair as the undeniable star of every frame.16:9 — 45 to 90 seconds
02
Sit Well, Give Back
Four challenges. Four ways to give the second chair away. A documentary. A street interview vlog. A photography contest. A customized gift.Every challenge ended the same way: the chair went to someone who deserved it.9:16 — inspired by Yes Theory
THE FORMAT
We didn't just ask for a video. We asked for something that had never been done.
HOW IT WAS JUDGED
Driver (50 pts)
Rock V-Notch Obstacles Steep Rock Climbs (>20°) Winch Recovery Continuous Step Obstacles Off-Camber Terrain
Videographer (50 pts)
Trailer-style execution Sound design Dash cam footage integration Camera ngles & movement Editing, grading, pacing100 points total. The winning team needed every one of them.
Applications received
Filmmakers shortlisted
Chairs given to the community — to keep
Prize pool
Direct brand deal born from this contest
Every color carries a meaning. Every meaning carries a power. Red is Passion. Grey is Discipline. Black is Vision. Blue is Peace. Green is Initiative. Orange is Perseverance. Yellow is Consistency.We gave 40 filmmakers a chair. We asked them one question: What does your color say about you?
Applications received
Filmmakers shortlisted
Chairs given to the community — to keep
Prize pool
Direct brand deal born from this contest
THE WINNER
And the torch goes to
Elliot Herzog
NYC-born. Film student at Occidental College, Los Angeles. Founder of Patio Production. He didn't just win a contest — he announced himself to the industry.
$5,000 Grand Prize
DIRECTED BY HUMANS
Every submission was
a statement. Here are three that said it loudest
The brand told us this was one of the hardest judging decisions they had ever made. Every video was cinematic. Every submission raised the bar. That's what happens when real talent gets real access.
Elliot Herzog
$5,000 Grand Prize
Elliot Herzog
Community Favorite
Elliot Herzog
Community Favorite
Elliot Herzog
Community Favorite
Elliot Herzog
Community Favorite
The contest ended.
The relationships didn't.
Sunaofe chose to work directly with Dirk — one of our shortlisted filmmakers — for a dedicated brand photoshoot.This is what we mean when we say a contest is just the beginning.
